Privacy Policy

At Pure Ventilation, we are committed to protecting your privacy and being transparent about how we collect and use your information.

This Privacy Policy explains how we handle your Personal Information and how you can contact us with questions or lodge a complaint about privacy.

We may update this policy from time to time. Any changes will be published here, and the current version was last updated in November 2024.

This Privacy Policy applies to Pure Ventilation (we, us).

What is Personal Information?

Under the Privacy Act 1988 (Cth), Personal Information is defined as information or an opinion about an identified individual, or one who can be reasonably identified:

(a) regardless of whether the information or opinion is true; and
(b) regardless of whether the information or opinion is recorded in material form.

When this Privacy Policy refers to “Personal Information,” it has this legal meaning.

What Type of Information Do We Collect?

The types of Personal Information we may collect depend on your interactions with us and include:

  • Identity and Contact Information: name, address, email, phone number.
  • Transaction and Interaction Information: purchase history, preferences, survey responses.
  • Financial Information: payment and credit card details, bank account details, promotions.
  • Online Activity: interactions with our website, social media, ads, and emails, collected via cookies, tags, and pixels.
  • Profile Information: general location, preferences, opinions, and interests.

If you provide us with someone else’s Personal Information, please ensure they are aware of this Privacy Policy.

How Do We Collect Personal Information?

We may collect Personal Information in several ways:

  • Directly from you: when you place an order, contact us, or subscribe to our mailing list.
  • Automatically: through website interactions, cookies, and analytics tools.
  • From other sources: including publicly available data, government bodies, or credit reporting agencies.

Our website may include links to third-party websites or apps. These third parties have their own privacy practices, which we are not responsible for.

We also work with Microsoft Clarity and Microsoft Advertising to better understand how users interact with our website. This may include behavioral metrics, heatmaps, and session replay to improve services, prevent fraud, and personalise advertising. Data is collected via cookies and tracking technologies. For details, refer to the Microsoft Privacy Statement.

Do You Have to Provide Personal Information?

If you choose not to provide certain Personal Information, we may be unable to supply specific products or services (for example, we cannot deliver without an address).

How Do We Use and Disclose Personal Information?

We use Personal Information to deliver, personalise, and improve our products and services. This includes:

  • Transactions, Accounts, Promotions: processing payments, handling refunds, managing events.
  • Communication: responding to feedback, promoting products, providing updates.
  • Service Improvement: analysing customer behaviour and website activity.
  • Marketing and Advertising: tailoring advertising and promotional material (unless you opt out).
  • Analysis and Reporting: tracking preferences and trends to improve our offering.
  • Safety and Security: fraud prevention, identity verification, and assisting law enforcement.
  • Legal Compliance: meeting regulatory obligations and resolving disputes.
  • Corporate Use: business management, supplier relationships, and potential transactions.

Who Do We Share Personal Information With?

We may share your information with third parties, including:

  • Service providers (e.g., delivery, repairs, recalls).
  • Marketing, analytics, and advertising partners.
  • Credit reporting agencies.
  • Government and law enforcement agencies, if required by law.

In some cases, Personal Information may be shared with third parties located outside Australia. Where this occurs, we take reasonable steps to ensure your information remains protected.

How Do We Protect Personal Information?

Personal Information may be stored electronically or in physical form, sometimes by third-party providers. We implement safeguards to protect data against misuse, loss, or unauthorised access.

We do not store credit card details on our website. Payments are processed securely via third-party services. Third-party sites have their own privacy policies.

Accessing or Correcting Your Personal Information

You may request access to, or correction of, your Personal Information at any time by contacting us via our contact form. We may need to verify your identity before making changes.

Questions or Complaints

If you have a question or complaint about this Privacy Policy, please contact the Pure Ventilation privacy officer via our contact form.

If you are unsatisfied with our response, you may also contact the Office of the Australian Information Commissioner (OAIC):

Pure Ventilation
ABN 76 104 243 898